Curriculum Vitae | Adrienne Peters

Check out a detailed account of Adrienne’s work history and discover how she may be able to benefit your operation!

WORK EXPERIENCE

Super Easy Nutrition, Global (Remote Position) – Operations Analyst (Staff Member)

JUNE 2017 – PRESENT

  • Acting Customer Relationship Management Team Lead.
  • Acting Quality Control Editor for all company-published media, both internal and consumer facing.
  • Liaison between the marketing team and the legal department.
  • Remote team management: up to 30 team members in 3 different countries and up to 5 time zones, communicating via email, Skype and project management systems. 
  • Created an extensive content management system using third party and proprietary applications, which connects interacting team members in three different countries (US, India and Philippines).
  • Conceptualized and wrote the Standard Operating Procedure Manuals for content research and substantiation, content creation, content management flow, sales and marketing processes, and human resource management.
  • Interviewed, evaluated and hired a team of international professionals; traveled to our offices in India (2018) to train team members and implement processes. 
  • Utilized third party and proprietary platforms to conceptualize, create, maintain and track sales funnel style customer journeys.
  • Planned, documented, presented and implemented many special-occasion and regular calendar sales funnels/promotional campaigns.
  • Created scripts for the customer service call center, the sales call center, and for online chatbots that supported different company goals and initiatives. 
  • Wrote and designed numerous eBooks, corporate brand websites, sales pages, social media posts, white papers and other types of digital lead magnets. 

Kooiman Realty, Prescott Valley, AZ (Remote Position)– Media Specialist (Contractor)

JANUARY 2021 – PRESENT

  • Wrote, designed, built and currently host company website at: www.KooimanRealty.com 
  • Regularly track website analytics, leads and conversions throughout a multi-platform lead/sales funnel.
  • Video and photo capturing, editing and publication.
  • Conceptualized, presented, created and implemented multi-channel marketing system, including print, radio, social, email, phone and in-person scripts and various other types of media. 
  • Created and implemented social media training and agreement for employees
  • Ongoing tech support for team members.

Opted Alternative, Prescott, AZ (Remote Position) – Marketing Strategist (Contractor)

JANUARY 2015 – PRESENT

  • Designed and created multiple logos and pieces of sales media.
  • Regularly consult on marketing endeavors and business operations
  • Assistance in third party digital platform management (social media, scheduling, etc)

Arizona’s Hometown Radio Group, Prescott, AZ (Remote Position) – Marketing Strategist (Contractor)

SEPTEMBER 2015 – JUNE 2017

  • Designed, built, and web-mastered 9 individually branded websites to support the company’s radio channels, while maintaining both corporate continuity and individual channel brand voice.
  • Conceptualized, designed, built, implemented and tracked multiple marketing and promotional campaigns.
  • Increased average email open rates by 11% with better subject lines and customer journey strategy.
  • Improved live event attendance through efficient social media and email marketing.
  • Created and published content for social media, blogs, websites and print campaigns.
  • Created a team member posting process and accountability standards for radio station employees.
  • Created ads and media for partnering third party organizations and sponsors.
  • Tech support for team members.

Advantage Management Inc, Orange County, CA (Remote Position) – Marketing Strategist (Contractor)

DECEMBER 2013 – JANUARY 2015

  • Designed and created multiple logos and pieces of sales media.
  • Created an extensive social media process for 5 branch locations across 3 social platforms.
  • Communicated with branch managers to create effective, relevant and timely promotional media.
  • Assisted in webmaster duties and problem solving. 

Northern Arizona Media Ventures & Business Solutions – Chief Strategist

JANUARY 2013 – JUNE 2017

  • Hosted multiple clients to assist with operations analysis, marketing strategy and media development.
  • Assisted in multiple local start-up operations in varying industries.
  • Volunteered on local marketing boards for non-profit organizations.
  • Conceptualized, created and implemented sales funnel-based marketing campaigns for local businesses.
  • Created effective media that earned high conversion rates for international projects (Ireland, Australia, and the UK).

SKILLS

My professional skills were gained through long-term staff positions for established companies, volunteer and paid work for non-profit organizations, successful community projects, and freelance entrepreneurship.

Remote Team Building: 

  • Efficiently communicate with organization leaders to assess needs, goals, desired actions and progress. 
    • I know how to ask the correct questions, which helps me gain the valuable insight needed to establish and fulfill operational goals. 
  • Expertly create and document concept proposals, plans of action, key performance indicators, success standards and reports for overall team accomplishment. 
    • I can transform good ideas into great operations, while making handy digital tools everyone can easily use.
  • Research, recruit and interview potential job role candidates, regardless of the candidate’s global location. 
    • I can define, reach out to and evaluate the right team members for the job. 
  • Create and document standard operating procedures and training manuals, including visual aids, tests and evaluations, completion tracking and core concept communication. 
    • I can write the operations manual and implement employee training curriculum, which results in confident, capable team members.
  • Cultivate and maintain meaningful and supportive interpersonal relationships with management and team members to ensure effective goal accomplishment.
    • I can work nicely with others, and I’ve been told that I’m a very friendly, supportive and knowledgeable colleague.

Project Management:  

  • Highly adaptive to different content and data management systems, both third party platforms and proprietary systems, with a mindset for team member training and development.
    • I quickly learn to use new software well, and am able to train fellow team members.
  • Predict, communicate and track the resources needed to complete a project, including budgeting, staffing and timelining. 
    • I ensure everyone has what they need to get the job done, while keeping the process as transparent and cooperative as possible. 
  • Create scheduling systems with a high level of detail, including team member check-ins, task completion, cost metrics and overall status reports.
    • I program interactive calendars to ensure the project is completed in a timely manner, and I help everyone remain accountable to accomplishment.
  • Research, present and implement new strategies, techniques and tools to ensure operation at the highest industry standard.
    • I’m always looking for ways to make the process better, which means I’m able to pivot when improvements can be made.
  • Approach team members and leadership with respectful assertiveness while productively handling constructive criticisms and accountability. 
    • I remain polite and objective. I do not hurt other people’s feelings, and I do not allow criticism to hurt my feelings. 

Media Specialty:  

  • Complete comprehension of customer journeys, the importance of storytelling, brand awareness, and the marketing/sales funnel process.
    • I am able to create digital media sequences that earn conversions.
  • Expertly utilize all major social media platforms for business purposes, including best practices and comprehension of analytics.
    • I regularly use social media for successful business endeavors.
  • Full understanding of web property management analytics, including Google Analytics 4, with knowledge required to present suggestions and recommendations for successful project completion. 
    • I know how to read analytics, and I know what to do with the information gained from analysis.
  • Utilize Adobe Creative Cloud applications to create media that supports company goals and initiatives; including Photoshop, Illustrator, In Design, Rush, Premiere, and mobile based apps.
    • I know what effective media should look like, and I can design it myself using professional software.

CURRENTLY PUBLISHED MEDIA

www.PureScienceLibrary.com  I am responsible for the conceptualization and design, as well as editing all the published content including graphics and video.

www.SuperEasyNutrition.com  I am responsible for the conceptualization, wireframe, design and copy for this entire website, including ecommerce.

www.KooimanRealty.com  I am responsible for this entire web property and its effectiveness in securing leads and conversions.

Unpublished portfolio pieces are available upon request and include: eBooks, SOP manuals, social media content, articles, websites and more.

PLATFORMS, SOFTWARE & OTHER PROFICIENCIES

  • All major social media platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, Reddit, etc. 
  • Adobe Creative Cloud
  • Google: Google Analytics 4 and all Drive functionality
  • WordPress
  • Mailchimp and other email platforms (including proprietary systems)
  • GoDaddy and other hosting platforms (including proprietary systems)
  • Basecamp and other team management platforms (including proprietary systems)